http://blog.hirezdigital.com marketing, printing, design and other cool stuff Fri, 19 Sep 2008 23:41:50 +0000 http://backend.userland.com/rss092 en We've won something. Something cool. Something tangible. Something related to our field of expertise. Something due to hard work, due diligence, artistic effort and our creative capabilities. We didn't even have to beg, plead, borrow or steal in order to enter the virtual winner's circle - not that we normally ... http://blog.hirezdigital.com/2008/09/18/the-create-awards-2008/ It was Wednesday, August 20th... Yes, that was 2 days ago. No, you didn't misread that: INTERGALACTIC. GRAPHIC ARTIST. APPRECIATION DAY. Yes, you should've made at least a financial contribution to your local friendly neighborhood graphic artist. If you didn't - and be aware for next year lest ye tempt your fate with ... http://blog.hirezdigital.com/2008/08/22/intergalactic-graphic-artist-appreciation-day/ The June issue of Quick Printing elaborates on leadership in the printing industry and asks the very telling question of, "If I was working for me, would I inspire myself?"  Michael Hennessey asks other questions like, "What difference does your printing company make?" and "If you shop never existed, who ... http://blog.hirezdigital.com/2008/08/13/would-you-inspire-you-asks-michael-hennessey-of-cprint-appealing-to-the-higher-cause-can-be-your-marketing-niche/ This open house and demonstration "will showcase the latest technology available in wide-format printing, featuring every component of the digital printing process." I bet General Manager Drew Hendricks at Hi Rez could put on the same open house if only there was more room here. The event includes sneak previews of ... http://blog.hirezdigital.com/2008/08/07/lexjet-to-host-2008-technology-review-in-sunny-sarasota-thursday-aug-14/ We all know that fonts provide an underlying tone in all sorts of media from email marketing to newsletters. Anyone who’s taken Design 101 or read an invitation knows that. What you might not know is that fonts have an annual conference. That’s right! They discuss the latest in font ... http://blog.hirezdigital.com/2008/08/06/fonts-discuss-the-latest-in-print-at-annual-conference/ Direct mail should not only have a relevant context to your recipient, but also a consistent message from your chosen postage type.  These three types of postage listed below make different statements about the mail's message and company's efforts in delivering it.  Efficiency might not be the answer this time. Stamps ... http://blog.hirezdigital.com/2008/08/05/judge-a-mailer-by-its-envelope-stamps-metered-postage-or-postal-indicia/ Trade shows have hundreds of companies competing for attention. Needless to say, it’s tough to stick out amongst a crowd where everyone has the same agenda. Compelling graphics, bold colors, and a stellar theme can make your trade show booth really stand out and boost lead generation. Of course there ... http://blog.hirezdigital.com/2008/08/04/stand-out-at-your-next-trade-show-with-these-5-tips/ Hi Rez Digital Solutions is now home to what I would argue is the world's greenest, most ecologically friendly printing press. Not because it runs earth friendly soy-based inks (which it does) Not because it prints out beautiful full color prints on 100% recycled paper (which it can) but because we purchased this ... http://blog.hirezdigital.com/2008/07/29/the-greenest-most-ecologically-friendly-offset-press-in-southern-california-maybe-the-worldpossibly/ Although it's more efficient and economical to send discounts and flyers via mass email, it's not always done in the most effective way.  As an average consumer, it's just another email that with a half-second click can be gone without my even reading it.  A personal approach draws your consumer ... http://blog.hirezdigital.com/2008/07/28/its-like-getting-an-envelope-of-money-for-your-anniversary/ Printing business cards involves many design decisions that tell your company's story in a matter of seconds whether you're a corporate giant or small firm.  It's typically the first and lasting impression.  When it comes to creating a great business card, issues pile up such as: Print on both sides? To print on both sides ... http://blog.hirezdigital.com/2008/07/28/the-business-card-debate-first-impressions-are-everything/