Hi Rez Digital Solutions

Printing business cards involves many design decisions that tell your company’s story in a matter of seconds whether you’re a corporate giant or small firm.  It’s typically the first and lasting impression.  When it comes to creating a great business card, issues pile up such as:

Print on both sides?

• To print on both sides means more room but also runs the risk of clutter and information overload.
• Prices rise but when ordered in bulk become minimal.
• A single sided card leaves room for not taking yet seems like a wasted chance to promote yourself.

How do you hand them out?

• Some choose to hand them out eagerly at the first interaction.  While that gets your name in their hands, it could be a turn off.
• Some take the analytical approach and decide if the prospect is worth a card.  This could end up in lost clients but raises the percentage of leads to sales.

Other topics include shape, color, contact information and appropriate timing.  All of these things we hope to catch the eye of our clients so that when they thumb through their records, we’re the one they call on.  Hopefully our first impression will be the last one they need.

Tags: b2b Marketing, b2c marketing, business practices, lead generation //