Email Marketing is Economical and Effective, With These 5 Tips
Posted on July 28th, 2008 by elizabeth.latham
Although it’s more efficient and economical to send discounts and flyers via mass email, it’s not always done in the most effective way. As an average consumer, it’s just another email that with a half-second click can be gone without my even reading it. A personal approach draws your consumer in and provides reason for him or her to open it.
5 Tips for Effective Email Marketing
1. Gather a list of already interested customers.
2. Design the message to resurface a need of your customer.
3. Craft your message according to the result you wish to achieve; A call to action.
4. Evaluate your campaign.
5. Make changes according to your customers’ reactions.
Email marketing can be a time and money saver but only if done effectively and personally.
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