The New Kid on the Block

Elizabeth Latham here to introduce myself as the new Marketing Coordinator for Hi Rez Digital Solutions.  The drive from my hometown Philadelphia, Pennsylvania and through my college town Louisville, Kentucky was long but worth it.  I’m the lucky one who gets to see an order from the sales process through the delivery.  Throughout the country, there are few people in marketing firms who can claim that because so much of this industry is outsourced.  It’s nice to be in a personal environment that nurtures and takes responsibility for all aspects of a job and doesn’t skip out on the effectiveness.  I remember “borrowing” samples at my interview just to show off to my friends the quality of work I would get to influence.   

Along with my arrival came the Hamada offset press!  Little did I know, (Well, little do I still know) this press would take my first couple weeks for a whirl wind and land the firm on an entirely new level.  Fortunately, Hi Rez has all sorts of people will all sorts of specialties so I’ve been able to observe the printing industry from top to bottom, left to right. 

While learning the printing industry I’ll be challenging my understanding of the marketing industry.  There are many hiccups left to have so stay tuned and help me figure them out.

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