Quick Tip - Add yourself to your lead lists
Add yourself to every lead list you market to. This way you can view the final piece in the same manner as the recipients. This tip seems simple enough, but I am always surprised at the number of our clients who do not already do this. Those that do, know exactly when their mail arrives. They know that at least their stamp was put on straight. If they find out that the post office scratched the postcard beyond recognition they can make adjustments in future mailings such as adding a UV coating. For e-mail blasts, they can see if the HTML rendered correctly and determine whether or not the landing page is user friendly.
By Drew Hendricks
